Hi all
Just in case anyone is interested, all PAL (ie European, Australian etc.) versions of Madden NFL 10 were shipped without the code to allow you to activate the Online Franchise Mode.
However, if you go here:
http://help.easports.com and select Email Us you can get in a Live Chat with an EA support operative who can activate it for you.
Mine took about 5 minutes to be activated. Whether I use it or not is another matter, but I paid for the game so I was owed it!!!
Saves paying out 800 pts for it.
Marty