Author Topic: ps3 marketing shifts  (Read 513 times)

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Offline xnightcrawlerxx

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ps3 marketing shifts
« on: August 31, 2009, 11:29:07 AM »
As Sony Computer Entertainment America relaunches the PlayStation 3 with its PS3 Slim model, its marketing campaign has deemed the console as a "total entertainment solution," rather than a video game console. Its fall and holiday ad campaign touts the console as "the greatest gaming, Blu-ray playing, movie downloading system around." Three bullet points no other console on the market can match.

Speaking with the LA Times, SCEA's vice president of marketing Peter Dille said the move wasn't to "walk away" from the console's gaming roots, but to reposition the system in hopes to "really own" home entertainment. According to Dille, SCEA's current campaign is the largest and costliest in the console's history and -- although the company has attempted to position the console as a "jack of all trades" entertainment device in the past -- Sony feels Americans care more about non-gaming capabilities now than ever before.

Offline nCogNeato

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Re: ps3 marketing shifts
« Reply #1 on: August 31, 2009, 11:46:45 AM »
Good move by Sony, mostly due to the fact they lack in 3rd-party game development.

Flaunting Blu Ray capabilities is probably the biggest sales point they can make.  However, they shouldn't boast their movie download catalog too much.  Xbox Live's movie catalog is much larger, and is only getting bigger with the upcoming release of Zune HD.


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