Author Topic: Ubisoft Changes DLC Policy  (Read 235 times)

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Offline zerosum

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Ubisoft Changes DLC Policy
« on: November 25, 2016, 11:58:30 AM »


Ubisoft's VP Of Live Operations - Anne Blondel-Jouin spoke to gameindustry.biz and disclosed some interesting lessons learned from the Rainbow Six: Siege experience and their continued free-DLC support on that title.

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The key is if it's not adding something on-top of the actual experience of the game, then it is no good. Because you'll be asking for more money for the wrong reasons. Also, if the content is compulsory for the gamers, it's no good as well. It is a way to deliver more fun to gamers, but they have a choice to go for that extra fun or not. If I take an analogy of an amusement park, you can go through all the rides, but then you can also go to the shop to buy some food or merchandise or whatever... regardless of whether you spend in the shop, you're still part of the whole experience. Nobody is making you buy if you don't want to, but it is another way to have a different entertainment experience. If you're with your kids, and there's a toy you want to get, we will make sure it is an extra experience. It won't be the case if you don't buy it then you can't do anything else.

It wouldn't work if it was about making it compulsory for gamers. No more DLC that you have to buy if you want to have the full experience. You have the game, and if you want to expand it - depending on how you want to experience the game - you're free to buy it, or not...

...The way we monetise Rainbow Six is that people are happy about the new characters, and they can customise them with weapons and charms, but even if they don't do it, they will have the exact same experience of the other gamers," she says. "It is just an extra piece of revenue for us, which comes from gamers being happy. If gamers were not happy, we would not ask for that extra money.

It does have the same commercial impact [as charging DLC]. It is also more fair for both Ubisoft and the gamers, as it is an extra proposal for them and they even take it or not. This new way of doing things, is because it is Ubisoft's responsibility to deliver gamers with the best quality possible. If you do a nasty toy, it will stay in the store no matter what the brand is. It is putting our creative teams back to work to deliver the best stuff for gamers, and it's a win-win situation.

It seems this is taking into account the MP side of things, not so sure what this means for the Single Player side - considering that titles like Watch Dogs and Assassin's Creed sometimes include SP Mission based DLC.... My guess is that those paid-for DLC may stick around.

Source: [GameIndustry.biz]
« Last Edit: November 25, 2016, 12:04:46 PM by zerosum »

 

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